Sales Playbook
We've got two friendly follow-up flows to help convert website leads into loyal Carpet Master customers: one for folks ready to move fast, and one for neighbors who need a little more time.
Handy for offline reference or team huddles
Reach out within 5 minutes when someone fills out a form. Like a good neighbor knocking on your door with a cup of sugar.
Always get permission to text. Start with something simple like: "Mind if I ask you a couple quick questions to help you pick the perfect floor?"
One message = one goal. No overwhelming sales lingo.
Keep checking in until they're ready—or tell you they're not.
If needed, let folks opt out gracefully.
Best for hot leads—let's catch 'em while they're thinking about their floors.
"Hi {{first_name}}, it's Heather from Carpet Master. Thanks for checking us out! Can I send you 3 quick questions to match you with the right flooring?"
"Hi, just following up from Carpet Master. Got a minute to chat flooring, or should I call later?"
Subject: Let's Find the Perfect Floor
"I'd love to help you figure out the best fit for your space. I just need a couple details—text or call works for me!"
"Just circling back—ready for those 3 quick questions to match you with flooring options?"
"Checking in again—have 2 mins to chat about your project?"
Subject: Quick Coverage Check
"Send me your zip and your favorite floor type (hardwood? carpet? vinyl?), and I'll show you your best options."
"I've got a handy PDF guide on the best flooring for families, pets, and budgets—want me to send it?"
"Lots of customers ask if they need a bunch of paperwork—usually, it's just a note from your installer. Want help with that?"
Subject: Still Thinking It Over?
"If now's not the time, no worries! Want me to check back in a month?"
"Last quick check—want that guide or a flooring sample to help you decide? Just reply and I'll send it!"
What type of flooring are you most interested in?
What's your zip code (so we can check stock)?
Is this the best number to keep in touch?
For neighbors who aren't ready yet. This one's about education, not pressure.
"Still thinking about new floors? Just need your zip to show you what's in stock near you."
Subject: Your Free Flooring Guide
"Download our Room by Room guide to picking the perfect floor—and let me know when you're ready for personalized help!"
"Just making sure you got the guide—want me to walk you through it?"
"Quick tip—just send me your zip and floor style, and I'll match you with options today!"
Subject: Designer's Tip for Easier Floor Picks
"Most of our customers love it when we suggest 3-4 good options based on color and style. Want some ideas?"
"Still curious about flooring? Want me to send a Room Visualizer link so you can see what it'll look like in your space?"
"Last call this month—want to chat about your project? Just takes 2 mins."
Subject: Should I Check Back Later?
"If you're still deciding, I'm happy to pause and check in next month. Just let me know!"
"Hey {{first_name}}, it's Heather from Carpet Master. I'd love to help with your flooring plans. I'll shoot over a text with a few questions—talk soon!"
"Here's that free guide on choosing flooring by room: [link]. When you're ready, I can help match you with the right options."
"Mind if I text you updates here about flooring options?"